Trade Show Signs

Elevate Your Presence with Signs, Banners, Brochures, and Customized Folders

Trade shows are one of the most effective platforms for businesses to showcase their products and services, connect with potential customers, and network with industry professionals. A critical aspect of making a memorable impression at these events is the usage of engaging and eye-catching trade show signs. In this blog post, we at Burhani Signs and Graphics will walk you through the various types of signs and banners that can be used to enhance your trade show booth, and how brochures and customized folders can complement your overall presentation.

Types of Trade Show Signs

Retractable Banners

Retractable banners are one of the most popular choices when it comes to trade show signs. They are portable, easy to set up, and effective in attracting attention. With a roll-up mechanism, these banners can be conveniently transported and stored. Use high-resolution images and concise text to ensure your message is clear and captivating. Additionally, they allow for flexibility, as you can swap out the graphics depending on the event or audience.

Hanging Signs

Hanging signs are suspended from the ceiling and offer 360-degree visibility. These signs are ideal for making your booth stand out in a crowded trade show. From circular to square or custom shapes, hanging signs come in various formats and can be designed to reflect your brand’s identity. They are particularly effective for larger trade shows where your booth needs to be visible from a distance.

Tabletop Signs

Tabletop signs are smaller, versatile, and perfect for displaying information at eye level. These signs can be used to highlight specific products, services, or promotions. They are also great for providing quick snippets of information that attendees can read while speaking with your representatives. Because of their compact size, they are easy to set up and don’t require much space, making them a practical choice for smaller booths.

Customized Table Covers

In addition to signs and banners, customized table covers are an often overlooked but vital component in creating a cohesive and professional trade show booth. A well-designed table cover can harmonize the look of your display by tying in your brand’s colors and logo. It not only adds an extra layer of branding but also creates a polished and organized appearance.

Adding Impact with Lighting and Materials

Custom Lighting

Illuminating your trade show signs with custom lighting can significantly augment their visibility and make them more eye-catching. Utilizing LED lights is an excellent choice as they are energy-efficient and can really make your graphics stand out. Carefully selected lighting can accentuate key elements of your display, ensuring that your booth captures the attention of attendees and leaves a lasting impression.

High-Quality Materials

The materials used in your trade show signs can make a difference in how your brand is perceived. High-quality materials reflect professionalism and are more durable. Consider using materials like vinyl, fabric, or UV-printed substrates to achieve the best results.

Complementing Your Signs with Brochures and Customized Folders

Brochures

While trade show signs are essential for attracting attention, brochures allow you to provide detailed information about your products and services. Design brochures with engaging content and visuals that reflect your brand. Ensure that the information is structured well, making it easy for the readers to understand the value your business offers.

Customized Folders

Customized folders are a fantastic way to package your brochures and business cards in a professional and organized manner. Having your company logo and tagline on the folder not only reinforces your brand but also adds an element of sophistication to your marketing materials.

Trade show signs, coupled with well-designed brochures and customized folders, can significantly enhance your booth’s appeal and effectiveness. At Burhani Signs and Graphics, we specialize in creating custom trade show signs and marketing materials that will set your business apart from the competition. Elevate your trade show presence and make a lasting impression with high-quality signage and graphics tailored to your brand.

Contact us today for all your trade show sign needs!

Transform Your Storefront: A Guide to Window Graphics

Discover the benefits of window graphics and how they can boost your business’s visibility and customer engagement.

The Power of Window Graphics

Captivating First Impressions

The first impression is crucial in the world of business. Your storefront is often the initial point of contact between your brand and potential customers. Window graphics are an attractive and effective way to capture attention, convey your message, and create a memorable first impression. With the right design and execution, your window graphics can draw customers in and invite them to explore your offerings further.

Customization and Versatility

Window graphics are not a one-size-fits-all solution. Instead, they offer a high level of customization, allowing you to tailor your graphics to your specific business needs, target audience, and branding. Choose from various materials, colors, shapes, and sizes to create the perfect display for your storefront. Whether you want to promote a seasonal sale, showcase your latest products, or share your brand story, window graphics offer the versatility needed to achieve your goals.

Cost-effective Advertising

Window graphics are an affordable and efficient way to increase your brand visibility and generate interest in your products or services. They require a relatively low upfront investment, and when compared to other forms of advertising, such as print or digital ads, window graphics can deliver a high return on investment. Plus, they allow you to make the most of your existing space, turning your storefront into a powerful marketing tool.

Designing Your Window Graphics

Clarity and Simplicity

When designing your window graphics, it’s essential to prioritize clarity and simplicity. Aim for a clean, eye-catching design that passersby can easily understand. Avoid using overly complex images or text, as this may detract from your message and create confusion. Remember, your window graphics should be able to convey your message quickly and effectively.

Brand Consistency

Consistency is critical when it comes to branding. Ensure your window graphics align with your overall brand image, including your logo, color scheme, and typography. This not only helps create a cohesive look but also strengthens your brand identity and recognition.

Engaging Call-to-Action

A compelling call-to-action (CTA) can be the difference between a passerby glancing at your window and stepping inside your store. Make sure your CTA is clear, concise, and persuasive, encouraging potential customers to take the desired action, whether that’s making a purchase, signing up for a newsletter, or attending an event.

Partner with Burhani Signs and Graphics

At Burhani Signs and Graphics, we specialize in creating stunning window graphics that can help you transform your storefront and elevate your brand. Our team of skilled designers and installers will work closely with you to bring your vision to life and ensure your graphics make a lasting impact.

Don’t wait to give your storefront the makeover it deserves. Call us today at (718) 528-0530 to discuss your window graphics needs and let us help you create an eye-catching display that drives customer engagement and boosts your business.

Repairing and Replacing Your Architectural Sign

hotel architectural sign

An Architectural sign is an essential element of any building’s exterior. They provide vital information to customers, such as the name of the business, its logo, and important contact information. However, over time, these signs can become faded, damaged, or outdated, leading to a negative impact on a business’s image.

In this blog post, we will explore the signs that your architectural sign needs repair or replacement, the benefits of repairing or replacing your sign, and the various repair and replacement options available to you. Additionally, we will provide guidance on how to choose the right company to repair or replace your architectural sign.

Whether you’re a business owner or property manager, it’s important to understand the importance of maintaining your architectural sign’s appearance and functionality. Join us as we delve into the world of repairing and replacing architectural signs and learn how you can keep your business looking its best.

Signs Your Architectural Sign Needs to be Repaired or Replaced

There are several signs that your architectural sign needs repair or replacement. It’s important to pay attention to the condition of your sign and address any issues as soon as possible to maintain its functionality and appearance. Here are some signs that your architectural sign needs repair or replacement:

  1. Fading or discoloration: Over time, exposure to the elements can cause your sign’s colors to fade or change. Fading or discoloration can make your sign appear old and worn out, negatively impacting your business’s image.
  2. Physical damage or deterioration: Harsh weather conditions, vandalism, and accidents can cause physical damage to your sign. Physical damage can range from small scratches or dents to more significant cracks or breakage. Deterioration due to aging can also cause signs to become brittle or weak.
  3. Missing or broken pieces: Missing or broken pieces can make it difficult for customers to read or understand your sign. For instance, a missing letter or symbol can change the meaning of a word or phrase, leading to confusion.
  4. Outdated design or message: If your sign’s design or message is outdated or no longer relevant, it’s time to consider updating or replacing it. An outdated sign can make your business appear stagnant and uninviting to customers.

If you notice any of these signs, it’s essential to consider repairing or replacing your architectural sign. Neglecting to address these issues can lead to further damage or loss of functionality, negatively impacting your business’s image and visibility.

When Replacing Your Architectural Sign is the Better Option

Replacing your architectural sign can be a great option if it’s beyond repair or if you want to update the look of your building. There are several factors to consider when choosing to replace your sign, including the type of materials you want to use and the cost of replacement.

  1. Types of materials for replacement: There are various materials available for architectural sign replacement, including metal, acrylic, PVC, and wood. Each material has its unique characteristics, durability, and aesthetic appeal. For instance, metal signs are durable and weather-resistant, making them an ideal choice for outdoor signs. Acrylic signs offer a sleek and modern look, while wood signs provide a classic and traditional feel.
  2. Importance of professional replacement: Replacing an architectural sign is a significant investment, and it’s crucial to ensure that the job is done correctly. Professional sign companies have the expertise and tools to create high-quality and long-lasting signs. They can help you choose the right materials, design, and size for your replacement sign to fit your needs and budget.
  3. Cost of replacement: The cost of replacing an architectural sign can vary depending on various factors, such as the size, design, and materials used. While it may seem expensive, investing in a new sign can pay off in the long run by attracting more customers and improving your business’s image.

If you decide to replace your architectural sign, it’s important to choose a reputable and experienced sign company to ensure that the replacement sign is of high quality and meets your expectations. Replacing your sign can be a great opportunity to update your business’s image and improve its visibility.

It’s Vital to Choose the Right Company

When it comes to replacing your architectural sign, choosing the right company to handle the job is critical. Here are some factors to consider when selecting a sign company for your replacement project:

  1. Experience: Look for a sign company with extensive experience in creating and installing architectural signs. An experienced sign company will have the knowledge and expertise to help you choose the right materials and design for your replacement sign.
  2. Portfolio: Review the sign company’s portfolio to see examples of their previous work. This can give you a good idea of the quality and style of their work and help you determine if they’re a good fit for your project.
  3. Customer service: Choose a sign company with a reputation for excellent customer service. A good sign company will be responsive to your questions and concerns and work closely with you throughout the project to ensure that you’re satisfied with the final product.
  4. Price: While cost shouldn’t be the only factor when choosing a sign company, it’s still essential to consider. Look for a sign company that offers competitive pricing while still providing high-quality work.
  5. Reviews and testimonials: Check online reviews and testimonials from previous customers to see what they have to say about their experience with the sign company. Positive reviews and testimonials can give you confidence that you’re choosing a reputable and reliable company.

Call Burhani Signs and Graphics for Top Quality, Professional Services

By taking the time to research and choose the right sign company, you can ensure that your replacement sign project is a success. A high-quality replacement sign can improve your business’s visibility and image, making it an excellent investment for your company.

Replacing your architectural sign can be a significant investment for your business. However, it’s one that can pay off in many ways. A new sign can help improve your business’s visibility, attract new customers, and give your business a fresh and updated look.

If you’re considering replacing your sign, it’s important to take the time to research your options and choose the right company for the job. Look for a company with experience, a good reputation for customer service, and a portfolio of high-quality work.

At Burhani Signs and Graphics, we have years of experience creating and installing architectural signs of all types. We take pride in delivering high-quality work and excellent customer service to all of our clients.

Whether you’re looking to update the look of your business or replace a sign that’s beyond repair, we can help. Contact us today to discuss your replacement sign project and see how we can help take your business to the next level.

DTF Printing

Those of us of a certain age can remember going to a street fair or carnival and going to the booth to get a t-shirt with a picture of our favorite superhero, sports team, or television show. You would choose the picture and what color t-shirt you wanted, and you watched as the person who ran the booth slid your shirt over a pad, placed the image on the shirt, and pressed the shirt with an iron or heat press, transferring the image onto the shirt. It instantly became your favorite shirt until you either outgrew it or the transferred image started to peel after several times through the laundry.

Direct to Film, or DTF printing, takes this old-style transfer into the 21st century. While the last step for getting your image onto your t-shirt is amazingly similar to the old-school transfers, the process of getting there is entirely different.

As the name suggests, you first print your image directly onto a special film called DTF Film. To do that, you are going to need some specialized equipment.

You will need an inkjet printer, but you will probably not be able to use the one sitting on your desk. Instead, you will need a modified or specially designed printer with six ink channels, including white. You are also going to need special ink. DTF Ink is very elastic and is specifically designed for printing on different garments. The elasticity allows the shirt to move freely without the ink creasing, scratching, or peeling. DTF powder then acts as an adhesive between the ink and the cotton fibers helping to hold the ink in place.

To print your image on the DTF Film, special printer software called RIP software is needed. The software ensures that the CMYK and White colored layers are all laid down correctly in the right order since the modified printer will not be able to print the correct color order on its own.

You will then need a heat press, which is the part that is reminiscent of the old days at the street fair.

While the printing process is more complex than other types of printing, there are many advantages to DTF Printing.
You can print on shirts of any color or fabric. Traditional DTG or Direct to Garment printing prefers 100% cotton or a shirt with at least 50% cotton so the material can absorb the ink. DTF doesn’t have this limitation, and the film’s image can be transferred to a cotton shirt or any other fabric, such as polyester or a cotton-poly blend, without worry. DTF can also print on any color and can work with white ink.

As we mentioned, DTF ink is very elastic and will not crack when the material is worn or stretched. DTF printing also has a very high wash and wear resistance, so your shirt will last.

Burhani Signs and Graphic now has its own DTF Printing capability so that we can print any number of shirts from 1 to over 1 thousand, and we can do it efficiently and at a cost that won’t break the bank.

DTF Printing is perfect for anyone looking for a high level of personalization. While we are talking about t-shirts, we can transfer the image on the film to sweatshirts or practically anything else. If you are interested in personalized shirts using DTF Printing, call us.

It’s Time to Get Ready for Summer Camp

Summer Camp is just 4 months away! Let Burhani Signs and Graphics help you get ready with our custom t-shirts and apparel. Over the years, we have worked with teams, school clubs, cheerleading squads, and community groups to create custom shirts. We have also worked with day camps around Long Island for branded t-shirts to be used as a daily uniform or for camp trips.

Different color t-shirts make it easy to differentiate between groups of different ages and allow camp counselors to stand out in the crowd. Having counselors and group leaders wearing different colors is not only an excellent way for campers and parents to know who is who, but brightly colored shirts are also another level of security you can offer on field trips. When your staff is wearing bright colors that stand out in a crowd, it ensures that kids can easily find and follow their counselors, even if they somehow manage to get separated from the group.

Custom apparel also gives your camp a more professional look when directors and managers wear higher-quality golf shirts with an embroidered camp logo.

Most camps do not have their own facilities, often renting space in schools, local parks, or churches. Since these places will not have signs for the camp, you will need BYOS. Bring your own sign.

The best option is our 13oz vinyl banners good for indoor or outdoor use. These signs are printed with UV ink, so the hot sun of the summer will not cause the signs to fade even after years of use. In addition, they are waterproof and can withstand even the most brutal summer rainstorm. We can also provide smaller signs to direct parents to the drop-off and pickup areas and signs for how to contact the camp during off hours or while the camp is away on a field trip.

Speaking of drop off and pick up, table covers with your camp colors and logo is yet another way to give that professional look to parents as they interact with the camp. Small touches such as t-shirts, professionally created signs, or table covers show that you are thinking about the small details and give parents that good feeling that you are providing a fun, exciting and safe environment for their children.

Be Ready for Business Networking

The new year is a busy time for business owners. It’s a time to think about taxes, budgets, and plans for the year to build the business. One of the most common ways business owners work to build a business is through business networking. Some business owners will join a weekly or monthly group, while others will take advantage of a local chamber of commerce. Regardless of the form of networking you are doing, you must do more than show up. Being prepared for serious networking takes some effort. Here are a few things you can do to prepare yourself for when you meet with your group and when it is your turn to give a presentation about your business.

Business Cards

You don’t have to be involved in networking to need business cards. Even with the advent of digital cards, physical business cards are still a great way to get your name out there and help people remember who you are. However, today’s business cards are not the same as previous generations. Business cards today are made from better stock. A high-quality business card’s look and feel can help you stand out.

Brochures and Folders

It’s one thing to talk to someone about what you do. However, the person you are talking to is also talking to as many people as you have. So the chances of that person remembering everything you said is close to zero. Your business card can help them remember who you are, but a custom brochure is great to hand out to really let someone learn about your business. Brochures made from high-quality stock are easy to carry and as easy to hand out as your business card. When you are ready to go to the next level with someone and give them more detailed information about your business, branded folders are a great way to show someone you are serious about your business.

Retractable Banners

When you speak in front of a group, you usually get 5 or 10 minutes to make your point and relay as much information as possible. A great way to make an impression on a group is to have your own banner that is easy to carry and set up. Attract the audience and maximize your exposure by having your logo and contact information readily available for anyone to copy down while you are speaking. You will look like the consummate professional when you can give your presentation standing in front of your own banner.

GatorFoam

While presenting, you may want to have images or information you can refer to, and there might not be time or technology available to set up a laptop. GatorFoam is stronger than other foam boards. In addition, these boards are printed in high resolution, so you can get detailed images to show off your work. GatorFoam boards are meant for indoor use only, but the high quality of the board will allow you to use your signs over and over without worrying about wear and tear.

You can’t show up and hope for the best when selling your products or services. Instead, you have to prepare and be ready to show others that you are serious about what you do, and they cannot go wrong by putting their trust in you. Most people will have business cards to hand out, but won’t go any further than that. When you work with Burhani Signs and Graphics, we help take your networking game to the next level.

Support Local Small Businesses

Shop Small

One of the best things you can do for your local economy is to support local small businesses.

According to the Institute for Local Self Reliance, there are 10 reasons to support local businesses.

  • Small businesses increase the local character and prosperity of the community. There are so many national chain stores that come in and make any town look just like every other town. When you support local businesses, you keep your own town unique and prosperous.
  • Local small businesses have a vested interest in the town, and they do everything they can to keep the business center of town successful.
  • When local businesses succeed, more is done to allow additional businesses to move in, adding to the overall success of the area.
  • National chains do not often reinvest in the local economy. The money that is made is moved to the corporate headquarters taking money out of the local economy. Small businesses keep the money and wealth in the area, making the local economy even stronger.
  • Locally owned businesses create more local jobs with better pay and benefits available at national chains.
  • Entrepreneurs and small business owners fuel economic growth and local prosperity.
  • Local stores generally require fewer resources than big box stores and make more efficient use of space and resources, which keeps local maintenance costs down.
  • Locally owned small businesses create a shopping experience that is efficient, compact, and efficient. Big box stores require much larger swathes of land, which promote sprawl, loss of natural habitat, and increased air and water pollution.
  • A downtown area with many businesses promotes competition and innovation and keeps prices down.
  • Many small businesses give the opportunity for a wide variety of stores and shops with an incredible amount of diversity and choices of products and services.

As a local small business and sign shop, we have a great interest in the success of the local area. We are a part of the community, so we want to see local businesses succeed and see the local communities grow. When local businesses succeed, the local economy thrives, leading to improved local services, such as better schools and better maintenance of the streets and infrastructure.

As a sign shop, we are there throughout it all. We create awnings and architectural signs for local businesses, window signs and decals for seasonal promotions, and all sorts of outdoor reflective signs to help direct traffic to warn and protect pedestrians and drivers when new construction helps to expand the local downtown area due to the continued success that comes with supporting local small businesses.

The success of Burhani Signs and Graphics is thanks to the local communities who trust us to supply them with the best possible product. Our pride in our business and community only allows us to do the best possible job we can do and that reflects on our own business on the community as a whole.

When you need any sort of signage, come to us. We support the local business that supports the community. Burhani Signs is a local business, and our goal is the success of all of the small businesses in the area.

Window Lettering – Simple Yet Effective

Image

There are times when you want your signs to tell a story with imagery and branding, and there are times when you want to get your message across as easily as possible. Window Lettering gives you the best of both worlds. You get a well-designed and great-looking sign that gets straight to the point.


There are several advantages to Window Lettering.

Window lettering is a great way to add signs to your location. The lettering can be as simple as adding your company name or tagline to your windows, advertising a sale, or even directing traffic. These letters come in a variety of sizes, colors, and fonts so you can customize the message to your needs.


Custom window lettering means you don’t have to worry about creating a background image or other graphics. While you can add an image, such as your logo, each letter is individually cut, making your message easy to read and easy to install on any wall or window.


The best part is that you can utilize window lettering on windows throughout your business. Since they are easy to install and come in various sizes, you can add signage on windows of any size. They can be used indoors or outdoors, though if you want to put your lettering up on the inside facing out, you can add the adhesive to the front of the lettering.

Window lettering is a very popular option for getting your message across in a minimalist way. Your letters are also printed with UV ink, so you know your window lettering will last a long time without fading.
Custom vinyl window lettering is a great way to increase your available signage by utilizing display windows in and around your business. Create a custom design to expand your reach, increase traffic, and brand your business.

T-Shirts Build Buzz Around Your Business

It’s time to build the buzz around your business. Believe it or not, it is easier than you think. T-shirts are not only a great promotional item, but they are also great for employees in any business.

Marketing is about getting your company name out there, and t-shirts are one of the best and most cost-effective ways to do it.

T-shirts as a uniform

Many successful retail stores, such as delis or bagel stores, use t-shirts as a uniform for their employees. T-shirts as a uniform give the store that extra boost. When people see you are thinking about the details, they will know you are serious about business. It is not enough for you to know you are doing everything possible to run your business well and give your customers the best experience possible. When the customers see the small details taken care of, they know the significant aspects of business are also being taken care of.

Celebrate business milestones

Whether planning a grand opening or celebrating 20 years in business, t-shirts can get the message out. With the low cost of t-shirts, you can buy them in bulk to give away as a promotional item or even sell them to customers. In addition, during holiday parties, t-shirts make a great giveaway to employees. Employees, especially those who have been with the company for any length of time, will love to receive this token of your appreciation and will wear your company logo proudly.

Regarding shirt styles, we have shirts ranging from standard t-shirts to collared golf shirts, team jerseys, and uniform shirts of different styles, colors, and materials. You can also provide us with your logo and message, or if you need help designing your shirt, we can also help you there.

Not sure what kind of shirts you want? Give us a call, and we will be happy to let you know what is available and how we can help you.

UV Ink – Colors That Last!

When you head outdoors, every dermatologist and skin care professional will tell you that regardless of the temperature, you should always put on protection from the sun.  You need sunblock because of the ultraviolet or UV radiation that emanates from the sun.  Recommendations are that you should not be exposed to UVA or UVB for long periods since long-term exposure can lead to serious sunburns and, over time, can lead to serious issues, such as skin cancer.  You always have to be vigilant to protect yourself from these harmful rays.

It’s not only your skin you have to worry about when it comes to damage caused by UV radiation.  If you have ever left anything out in the sun for long periods, such as a beach chair, over time, you will see that the exposed colors in the chair start to fade and if you compare those colors with a part of the chair that is usually in the shade, such the bottom parts of the chair, you will see that quite a drastic difference in the color.  It is not only the color on fabric that can fade over time.  If you have ever seen an aluminum soda can that has been out in the sun for an extended period, you will see that the colors on the can are faded to the point that you can see the original color of the aluminum itself.  The sun can be quite destructive, and it doesn’t take all that long to start to see the damage the sun can do.

When it comes to your business signs, whether we are talking about canvas, decals, or even architectural signs, one major consideration you need to account for is whether the sign will be exposed to direct sunlight and what effect that will have on the signs over the long run.  When signs fade, they start to lose their appeal, and the sign, once a point of pride, can become a detriment to your business.  A sign built with the wrong materials and ink can send a message to your customers that you are willing to accept poor quality, so what does that say about the products and services you provide yourself?

When you work with Burhani Signs and Graphics, we take a long view of what your signs will do for your business.  UV inks are designed to resist the effects of the sun, keeping your signs and banners clean and vibrant for years to come.  We have worked with clients who have come to us after signs that are still relatively new have started to show signs of fading due to UV radiation.

Along with resisting fading, UV ink has several benefits for your signs.

  • Great opacity – UV inks print clean, clear, and easy to read.
  • Light Fastness – UV ink catches the light and reflects it making the sign appear brighter and boosts readability.
  • Smear Resistant – UV ink stays in place, avoiding smearing that looks unsightly and unprofessional.
  • Sharp Contrast – Also makes the sign easier to read.
  • Prints consistently – A concern for standard ink on large signs is the color quality will change throughout the printing process leading to an inconsistent print job.  UV ink maintains its consistency, and regardless of the size of the sign, the color quality will be uniform and consistent.

We take your signs very seriously and want you to be as happy with your sign years from now as you are the day the sign is put in place.  A large part of that satisfaction comes from the fact we utilize the latest in sign technology and use the UV ink that helps to keep your signs clean and vibrant for years to come.